Sports marketing is a part of the classical marketing which focuses on one of the most popular areas of the lives of many people - sports. Sports marketing - what is it? Sports marketologists - who are they? Sports sponsorship and marketing - what benefits do they bring? Sport is not the same it was before. Now sports clubs look like firms which want to hire the best employees. But they need the money. Where did they take it from? The richest football clubs in the world.

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